Cancer Research Swim Challenge

Aqua Sphere is partnering a swim challenge (pitting men against women -- sounds fun already) for cancer research. It's similar to the USMS "Go The Distance" program, but you log your total time spent in the pool, not your distance. $35,000 will be split between the Breast Cancer Foundation and Prostate Cancer Foundation based on the total time logged by men vs. women.
Here's the link to their news article: http://www.aquasphereswim.com/us/media/100303_SwimChallenge_PR.html
I'm already doing the 2010 GTD, so making my workouts count towards cancer research seems like a "win-win" to me. I especially love their poster. Here's a scaled-down version. Note the banana peel under the guy's foot.